


About
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I love design that doesn’t just live in the digital. I’m an artist-led designer who draws from my own creative interests to shape my work. Every project begins in my sketchbook, a space that naturally pulls out a stream of ideas; making a million thumbnail sketches really does work (for me, at least). I’m most inspired when design feels fun, and that often comes from working collaboratively and hands-on with materials, textures, and digital tools to develop concepts that feel distinctive and artistically tied to a project’s vision.






*Not
Always
Always
-
Graceful
*Not
Always Graceful
-
Graceful
Expirience
Expirience
2025
/
On-going
FREELANCE SENIOR GRAPHIC DESIGNER
CLINIQUE
Contributing to Clinique’s global creative team across creative direction, digital communication systems, web assets, and marketing design.
2025
On-going
FREELANCE SENIOR GRAPHIC DESIGNER
CLINIQUE
Contributing to Clinique’s global creative team across creative direction, digital communication systems, web assets, and marketing design.
2025
On-going
FREELANCE SENIOR GRAPHIC DESIGNER
CLINIQUE
Contributing to Clinique’s global creative team across creative direction, digital communication systems, web assets, and marketing design.
2021
/
2025
HEAD OF CREATIVE & ARTISTIC DIRECTION
BRANCHE
Shaping BRANCHE’s creative direction and visual identity, building a cohesive brand language that merges artistry, materiality, and refined simplicity across packaging, web, print, and photography to express a sensory world physically and digitally.
2021
2025
HEAD OF CREATIVE & ARTISTIC DIRECTION
BRANCHE
Shaping BRANCHE’s creative direction and visual identity, building a cohesive brand language that merges artistry, materiality, and refined simplicity across packaging, web, print, and photography to express a sensory world physically and digitally.
2021
2025
HEAD OF CREATIVE & ARTISTIC DIRECTION
BRANCHE
Shaping BRANCHE’s creative direction and visual identity, building a cohesive brand language that merges artistry, materiality, and refined simplicity across packaging, web, print, and photography to express a sensory world physically and digitally.
2022
/
2025
FREELANCE SENIOR GRAPHIC DESIGNER
TBD HEALTH
Designing for TBD Health, a modern sexual health company, leading creative across packaging, digital, and print to create visuals that feel clear, approachable, and empowering.
2022
2025
FREELANCE SENIOR GRAPHIC DESIGNER
TBD HEALTH
Designing for TBD Health, a modern sexual health company, leading creative across packaging, digital, and print to create visuals that feel clear, approachable, and empowering.
2022
2025
FREELANCE SENIOR GRAPHIC DESIGNER
TBD HEALTH
Designing for TBD Health, a modern sexual health company, leading creative across packaging, digital, and print to create visuals that feel clear, approachable, and empowering.
2020
/
2022
GRAPHIC DESIGNER
UTENDAHL CREATIVE
Collaborated on digital design with a focus on social content, brand identity, and logo design. Featured clients include: about-face (founded by Halsey), People Function, Dezo, and Snow Days.
2020
2022
GRAPHIC DESIGNER
UTENDAHL CREATIVE
Collaborated on digital design with a focus on social content, brand identity, and logo design. Featured clients include: about-face (founded by Halsey), People Function, Dezo, and Snow Days.
2020
2022
GRAPHIC DESIGNER
UTENDAHL CREATIVE
Collaborated on digital design with a focus on social content, brand identity, and logo design. Featured clients include: about-face (founded by Halsey), People Function, Dezo, and Snow Days.
2018
/
2020
ICE CREAM DEVELOPMENT LEAD
MUSEUM OF ICE CREAM
Concepted and developed experimental food experiences that explored the intersection of taste, design, and storytelling, blending creative direction and sensory artistry within both product and installation contexts.
2018
2020
ICE CREAM DEVELOPMENT LEAD
MUSEUM OF ICE CREAM
Concepted and developed experimental food experiences that explored the intersection of taste, design, and storytelling, blending creative direction and sensory artistry within both product and installation contexts.
2018
2020
ICE CREAM DEVELOPMENT LEAD
MUSEUM OF ICE CREAM
Concepted and developed experimental food experiences that explored the intersection of taste, design, and storytelling, blending creative direction and sensory artistry within both product and installation contexts.
works
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Service
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I focus on brand design and art direction, shaping ideas into visuals that feel individual. I love taking a product, and concepting a shoot. I love a series of images or text and turning them into a visual story. I do my best work when I have room to experiment, time to connect ideas, and turn creative exploration into design and direction.
providing:
Creative direction
& Design across
identity, print design,
and digital spaces
Areas of enjoyment
Art direction
Art direction
Art direction
brand design
brand design
editorial
editorial
Personal Projects
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Design and Execution
Creative Concepting
Strategy Development
Discovery
I start by getting to know you and your business in depth. Through an in-depth consultation, I find out your goals, target audience, and unique value proposition. I then conduct comprehensive market research and competitor analysis to inform our strategy

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03
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Design and Execution
Creative Concepting
Strategy Development
Discovery
I start by getting to know you and your business in depth. Through an in-depth consultation, I find out your goals, target audience, and unique value proposition. I then conduct comprehensive market research and competitor analysis to inform our strategy

04
03
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Design and Execution
Creative Concepting
Strategy Development
Strategy Development
I collaborate with you to set clear, attainable objectives that align with your business goals. Together, we create a strategic plan that details the project timeline, key milestones, and deliverables, ensuring transparency and clarity throughout the entire process.

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Design and Execution
Creative Concepting
Strategy Development
Strategy Development
I collaborate with you to set clear, attainable objectives that align with your business goals. Together, we create a strategic plan that details the project timeline, key milestones, and deliverables, ensuring transparency and clarity throughout the entire process.

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Design and Execution
Creative Concepting
Strategy Development
Creative Concepting
As a designer, I bring ideas to life with a keen attention to detail, creating visually impressive and functional elements. I present design iterations to you for review and make adjustments based on your wishes, all processes are transparent.

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03
02
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Design and Execution
Creative Concepting
Strategy Development
Creative Concepting
As a designer, I bring ideas to life with a keen attention to detail, creating visually impressive and functional elements. I present design iterations to you for review and make adjustments based on your wishes, all processes are transparent.

04
03
02
01
02
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Design and Execution
Creative Concepting
Strategy Development
Design and Execution
Understanding Your Vision: We start by getting to know you and your business. Through detailed consultations, we uncover your goals, target audience, and unique selling points. Research and Analysis: We conduct thorough market research and competitor analysis to inform our strategy and ensure your design stands out.

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03
02
01
02
03
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Design and Execution
Creative Concepting
Strategy Development
Design and Execution
Understanding Your Vision: We start by getting to know you and your business. Through detailed consultations, we uncover your goals, target audience, and unique selling points. Research and Analysis: We conduct thorough market research and competitor analysis to inform our strategy and ensure your design stands out.

Personal Projects
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Personal Newsletter
Cookbook
BEADED CARDS
SEWING
I started sewing as an excuse to indulge my tactile senses and start a fabric buying addiction. Now I am ~slowly~ sewing the outfits that I daydream about and customizing my wardrobe with handmade pieces. Most recent projects: convertible bow sleeve top, self-drafted following tutorial by Rosary Apparel and a Puff and Pencil Buckle Skirt.
If we have a capacity for patience, then the majority of mine goes to meticulous and highly-detailed crafts. I have started hand beading cards to explore a concept for couture wedding design invitations, so while troubleshooting materiality and feasibility, my friends and family will be receiving beaded postcards.
Often overambitious with my handmade gift designs, this was nonetheless. For friends that got married in 2024, I designed their wedding branding, but took it one step further by creating a custom cookbook filled with recipes from their guests. I love editorial design, so this became a personal project turned gift. Linen cover with a dust jacket and 150 pages of recipes for Dining Together.
Starting a personal monthly newsletter in 2026, dedicated to all my friends that want a weekly fashion recap. Turning my 10 minute audio messages about life in Madrid, the photos I take, and the things I create into a visual junk-journal prompt for friends and family. @galeriagrace on substack :)
Personal Projects
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04
03
02
01
02
03
04
Personal Newsletter
Cookbook
BEADED CARDS
SEWING
I started sewing as an excuse to indulge my tactile senses and start a fabric buying addiction. Now I am ~slowly~ sewing the outfits that I daydream about and customizing my wardrobe with handmade pieces. Most recent projects: convertible bow sleeve top, self-drafted following tutorial by Rosary Apparel and a Puff and Pencil Buckle Skirt.
If we have a capacity for patience, then the majority of mine goes to meticulous and highly-detailed crafts. I have started hand beading cards to explore a concept for couture wedding design invitations, so while troubleshooting materiality and feasibility, my friends and family will be receiving beaded postcards.
Often overambitious with my handmade gift designs, this was nonetheless. For friends that got married in 2024, I designed their wedding branding, but took it one step further by creating a custom cookbook filled with recipes from their guests. I love editorial design, so this became a personal project turned gift. Linen cover with a dust jacket and 150 pages of recipes for Dining Together.
Starting a personal monthly newsletter in 2026, dedicated to all my friends that want a weekly fashion recap. Turning my 10 minute audio messages about life in Madrid, the photos I take, and the things I create into a visual junk-journal prompt for friends and family. @galeriagrace on substack :)

Interested in working with me?
gracekennedydesign@gmail.com
Copied
Social:
©2025 Grace Kennedy Design

Interested in working with me?
gracekennedydesign@gmail.com
Copied
Social:
©2025 Grace Kennedy Design

Interested in working with me?
gracekennedydesign@gmail.com
Copied
Social:
©2025 Grace Kennedy Design







