Branche Brand Booklet
2024
To elevate BRANCHE’s unboxing experience, I designed a brand booklet and a series of postcards that translate the brand’s sensorial identity into print. The editorial-style booklet accompanies each bottle, pairing typography, custom photography, and my illustrations to share the founder’s story, olive oil production, and flavor pairings through a more personal lens.
Each page was created to evoke the spirit of Spain, such that the front and back cover are a full bleed photo of the olive grove, and convey the quality of BRANCHE’s oils through design alone; before the first taste. Complementing the booklet, each package includes a custom postcard featuring brand photography or custom illustration, serving as an additional detail that deepens the connection between BRANCHE as an artistic first brand with its audience.
Strategy, creative direction, and design by Grace Kennedy
