TBD Packaging Design
2024
With TBD Health, I’ve redesigned the brand’s at-home sexual health test packaging across multiple iterations from full mailer boxes to bellybands and back, to balance discretion, sustainability, and brand integrity. The goal has been to reduce ink usage and simplify production while preserving TBD’s recognizable, modern identity.
Each test kit includes a detailed instructional accordion designed to guide users through what can often be an intimidating process. The layout emphasizes visual clarity and reassurance at every step, pairing clear hierarchy with moments of warmth and encouragement. The most critical stage—registering the kit online—is reinforced through both the registration card and the instruction design, ensuring a smooth user experience.
Alongside core packaging, I’ve developed playful branded items such as custom tape and sticker packs, extending TBD’s personality across touchpoints. As the brand evolves, the design system continues to focus on clarity, accessibility, and minimal ink usage while maintaining a distinct, expressive visual language.
