about-face Social Identity
2021
As Senior Graphic Designer at Utendahl Creative, I defined the Instagram Stories creative direction and design for about-face by Halsey, concepting and designing nine months of product launch campaigns. Expanding upon distinct visual identities for each product drop using mixed media, texture, and animation to deepen engagement and expand the brand’s artistic world.
In collaboration with Design Director, Zoe Schoeller-Burke, and AF creative team.
