Branche Art Direction
2023/24
BRANCHE’s art direction plays an integral role in shaping the brand’s voice, with photography serving as the primary medium for visual and sensorial storytelling. Each photoshoot was an opportunity to reveal a new facet of the olive oil and the brand itself: its artistry, luxury, history, and sense of gathering. Beginning with a defined visual direction and desired atmosphere, I would sketch dozens of thumbnail concepts, refining them into a focused set of compositions for the final production.
The shoots were days of full exploration and play, always centered by a cohesive creative vision. From detailed product studies to lifestyle imagery and locational storytelling, the work captures BRANCHE’s atmospheric world: building the language of Spain through photos.
Art direction, styling, & secondary photography by Grace Kennedy
Primary product photography, styling, & editing by Carlos Agudo
